Everything we do moves a business forward. If it doesn’t, we don’t do it.

OUR STORY

Off Pop Lab isn’t just another agency—it’s a business creation lab built to rewrite the rules. Founded by Tani Renee, a 2024 Grammy-nominated artist, entrepreneur, and cultural architect, Off Pop Lab was born from the fire of experience, turning adversity into opportunity and making sure talent is protected, sharpened, and impossible to ignore.

For nearly two years, Tani worked behind the scenes for a music icon, bringing strategy and innovation to the table—only to see that work taken without credit. That moment wasn’t a setback; it was a wake-up call. Off Pop Lab exists to ensure that entrepreneurs, creatives, and visionaries don’t just participate in industries—they lead them.

Too many businesses fail not because they lack vision, but because they lack the infrastructure to make that vision last. So we built Off Pop Lab—not just to brand businesses, but to engineer how they scale, evolve, and create lasting impact.

We take raw ideas and turn them into brands, business models, and movements that don’t just exist—they redefine industries. Whether it’s launching something new, refining what’s missing, or reinventing what exists, Off Pop Lab is built to move differently, think ahead, and protect what’s yours while building what’s next.

If you’re ready to break patterns, set the standard, and build something that actually works, you’re in the right place.

TANI RENEE

Founder & CEO

MEDIA POWER

What exactly does Off Pop Lab do?

We build brands, businesses, and ventures that actually make sense. If your idea is great but your execution is a mess, we fix that. If your business exists but no one cares, we fix that too. Think of us as part business architect, part creative genius, and part "why didn’t I think of that?"
Are you just another branding agency?

Nope. Branding is part of what we do, but we don’t stop at pretty logos and color palettes. We create full-scale business systems, strategies, and growth models that make sure your brand isn’t just seen—it’s making money.
Can you help me if I have no idea what I’m doing?

Absolutely. Step one: Admit it. Step two: Let us handle it. Whether you need a roadmap, a complete overhaul, or just someone to tell you if your idea is actually good, we’ve got you.
What if my business is already running but kind of… chaotic?

Perfect. Chaos is just untapped potential. We’ll help you turn the mess into a structured, scalable, and profitable operation—without losing what makes it unique.
Do you take on every client?

No. If you’re looking for generic, templated solutions or just want to “see what happens,” we’re not your people. If you’re ready to build something real, sustainable, and different, let’s talk.
How much do you charge?

If you’re looking for cheap, you’re in the wrong place. We offer tailored solutions based on what you actually need. You’re not just paying for work—you’re paying for outcomes.
What makes Off Pop Lab different?

We don’t follow trends—we create what’s next. We test, build, and structure businesses that aren’t just impressive but functional, scalable, and built to last. We move differently, think bigger, and won’t let you settle for "good enough."
Can you guarantee success?

If you’re looking for a magic button, go buy a lottery ticket. What we can guarantee is strategy, execution, and a business built the right way—so that when success comes, it’s not by chance, it’s by design.
How do I get started?

Click the contact button, fill out the form, and let’s see if we’re a fit. If we are, get ready—because things are about to move fast.